Film from the Pixel event by Harry Gutridge
Role
Organizing facilities and details such as decor, sponsors, guest speakers, location, guest list, equipment and curation of the space. Working cohesively as a unit and independently to create an on theme event to the agency’s needs.
Brief
Pixel was a university project with the purpose to create a start up creative agency that draws an audience through digital and physical marketing techniques. Such as the website and social media marketing as well as physical aspects including posters, flyers and gorilla marketing to create a 360 degree campaign leading up to the final event to be held for the public and members of the fashion/creative industry.
Although this was a university project I decided to place it within experience section as I gained very real knowledge on organising and curtating the event with my team. It was not hypothetical but went ahead as if Pixel was a real start up agency. The event was sponsered by two large names - Pressed Juice and Miiro Ice Cream and was a hit with the public attending during the day and a VIP only evening with a DJ and drinks which was attended by over 50 professionals from the fashion industry.